CHF 2M+
invested in Google Ads
Google Ads Expert
Every Google search expresses clear intent: someone is actively looking for a solution. Google Ads lets you appear at that exact moment, at the top of the results, ahead of your competitors. With the right structure, it is the most direct way to turn that interest into a customer.
30
Google Ads accounts managed
5
average ROAS
6+ years
of experience
Your customers are already searching for you. The goal is to be there before your competitors.
Google remains, by far, the first point of contact between a business and its future customers. It holds more than 89% of the global search market, with billions of searches every day. A well-structured Google Ads campaign gives you immediate visibility for that demand, while SEO takes months to deliver results.
Targeting real conversion intent
You reach people already actively looking for a solution, rather than broadcasting widely and accumulating passive impressions.
Google Ads management guided by your results.
Every decision connects to your business goals: lead quality, acquisition cost, revenue and profitability.
Traditional approach
- Optimisation focused on clicks or traffic
- Channels and formats managed separately
- Reporting focused on marketing metrics
- Occasional optimisation with no clear management schedule
- Limited visibility into the actual business impact
The LV Digital Marketing approach
- Management based on leads, revenue and acquisition cost
- Search, Shopping and Performance Max coordinated around your goals
- Clear reporting focused on business results, without jargon
- Weekly management and ongoing budget optimisation
- Reliable tracking that connects campaigns to real conversions
Strategies tailored to your goals
PMAX
A campaign driven by your conversion goals that automatically runs across all Google channels. It can expand your reach quickly, provided it is supported by exclusions, audience signals and solid tracking. Without these safeguards, it spends your budget without control.
Methodology
From launch to controlled scaling
Audit and goal setting
A full audit of your existing account, if you have one: campaign structure, conversion history and identification of wasted budget. If you are starting from scratch, the focus is on measurable goals — target cost per lead or sale, desired monthly volume — and the audiences to target.
Campaign architecture
An account structure designed for clarity and performance: campaigns separated by business objective, thematically consistent ad groups, and a strict separation between searches for your brand and generic searches. A sound technical foundation, rather than a patched-together structure that distorts decisions.
Ad creation
Ads written around the benefits for your customers, rather than generic features. Extensions that improve ad visibility and credibility are added: sitelinks, callouts and reviews. Several versions are tested from the start to identify the messages that convert.
Launch and calibration
Comprehensive conversion tracking is set up before any launch: this is non-negotiable. A gradual launch with a controlled test budget is followed by daily monitoring during the first few weeks to calibrate automated bidding with reliable data.
Ongoing optimisation
Weekly management: adding negative keywords, stopping what does not perform, continually testing ads and adjusting bids based on actual results. Regular, clear reporting without unnecessary jargon.
Systematic scaling
Once the first campaigns have proven profitable, budgets increase gradually and under control, followed by expansion into new formats or markets, always with a test budget before full scaling.
The mistakes that drag down a Google Ads account
Most Google Ads accounts do not lack budget. They lack structure. Audits reveal the same problems almost every time: incomplete tracking that reports false conversions, brand campaigns mixed with generic campaigns, and negative keywords left untouched for months.
The result is always the same. Automated bidding optimises using distorted data, part of the budget goes towards searches unrelated to the offer, and reports show performance that is not actually there.
These mistakes are not visible from the interface. They only emerge when you dig into actual search terms, conversion data and change history. That is exactly where every audit begins.
Success Story
Practical strategies, measurable results. What that looks like on a real project.
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SEA
Project: HydroClean
Launching a local service and growing its digital customer acquisition.
A business launched from scratch in Valais, with no track record or brand awareness. The account was structured around local searches with strong intent, with comprehensive tracking in place before launch to optimise for the actual cost per quote request, rather than click volume.
- 80+qualified leads generated in 6 months
- 85%of leads converted into signed contracts
- 12 ROASon average on Google Ads
5 ★ on Google
Client reviews
Trust is built through the work. It also comes through in their words. View all reviews on Google
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