SEO Expert

The first ranking changes generally appear within one to three months, depending on the site's condition and competition in your sector. More established results for your priority queries usually take three to six months. This channel takes time to build, but the gains continue to produce results without a cost per click.

The budget depends on the site's size, the number of target queries, the level of competition and the amount of content to produce. Pricing comes after the audit, never before: without assessing the site's technical condition and the real potential of your market, a quoted price means nothing.

Rankings for target queries, organic traffic by topic and, above all, contact enquiries or sales generated by that traffic. Tracking uses Search Console and GA4, with a dashboard connected to your goals. Neither the number of words published nor an optimisation score is a performance metric.

Yes, and this is common. The engagement then begins with an audit of the current situation: what has been done, what works and what is holding the site back. Sometimes the biggest gain comes from correcting poorly judged past optimisations rather than taking new actions.

Rarely. Most sites can be improved without a redesign. A redesign becomes necessary when the structure itself prevents effective SEO, or when the site relies on technology that Google struggles to crawl. In that case, I will tell you before we start, rather than after six months of work.

If your customers search for your service on Google, yes. Before starting, I check actual search volumes in the Swiss market for your queries. If there is no actionable demand, I will tell you and we will look at other channels.

No, they meet different needs. Google Ads gives you immediate visibility but stops when the budget stops. SEO takes months to produce results, then keeps working. On most projects, we start with advertising to generate business and validate which queries convert, then use that data to prioritise organic work.