Who produces the visuals and videos?

Concepts, angles and messaging are defined as part of the engagement. For production, there are two possibilities: either you already have usable content and photos, or production is entrusted to a trusted partner. Content filmed by your team or customers often performs better than highly polished visuals, especially with audiences that do not know you yet.

How long does it take to get results?

The first signals generally appear within the first two weeks, but allow four to six weeks for campaigns to calibrate and the data to become actionable. On a new account, the algorithm starts from scratch and this phase takes longer. A change over a few days tells you nothing reliable, in either direction.

Social Media Ads

On social media, attention is not captured by chance. It is earned through precise targeting and ad creative that can stop the scroll in a second. A well-structured media strategy then builds demand and converts at the right moment.

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Success stories

7.2M+

active social media users in Switzerland

72%

of businesses have grown through social media

46%

of consumers buy directly through this channel

1h 50m

spent on social media per person per day in Switzerland, on average

What separates a boosted post from a real campaign

Boosting a post reaches a few people at random. A structured campaign relies on precise targeting, regularly refreshed creative and a message adapted to each stage of the customer journey. With reliable tracking in place from the start, the algorithm learns from your real conversions and improves results as data accumulates.

Quality signals to guide the algorithm

Platforms continually analyse what your audiences view, buy and follow. Their ability to find your future customers depends directly on the quality of the signals you send them: correctly reported conversions, properly named events and purchase value data. An account that sends clean signals sees the algorithm improve week after week. An account with unreliable tracking remains stuck, regardless of the budget invested.

A consistent presence with controlled frequency

An ad seen three times establishes a message. Seen fifteen times, it becomes annoying and increasingly expensive, because platforms charge more to reach an audience that no longer engages. The work therefore involves monitoring ad frequency and rotating creative angles before fatigue sets in. One message adapted to several formats and placements builds recall without exhausting the audience.

A message for every stage

You do not speak in the same way to someone discovering your brand, a visitor who has been hesitating for three days and a customer who has already bought. Each needs different content: a hook that introduces the brand, evidence that builds confidence or an offer that prompts action. Structuring campaigns this way avoids the most common mistake: pushing a sales offer to an audience that does not know you yet, then being surprised by the acquisition cost.

Audiences built to convert

Your best results rarely come from generic targeting. They come from your own data: website visitors, existing customers and people who have engaged with your content or watched your videos. These audiences are used to retarget people who have already engaged and to create lookalike audiences, where platforms find people similar to your current customers. This lets you expand your reach without starting from scratch with every campaign.

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Andromeda: what Meta's new engine has changed

Since Andromeda, different factors determine performance.

Meta has replaced the engine that decides which ad to show to whom. This system, called Andromeda, has rolled out worldwide in recent months and has fundamentally changed how campaigns work.

The old system asked a simple question: does this person match the targeting criteria set by the advertiser? Andromeda asks a different question: of the millions of ads available, which one is the best fit for this particular person at this moment? The logic has reversed. An audience is no longer built around a creative; the creative is selected for each individual.

The practical consequence is clear. Detailed targeting adds less and less value, and broad campaigns often outperform meticulous segmentation. What makes the difference is the number of truly distinct creative angles supplied to the algorithm and the quality of the conversion signals it receives in return.

Many accounts that have seen performance decline in recent months have done nothing wrong. They are simply applying methods designed for a system that no longer exists.

A presence tailored to each platform

Meta Ads

Meta remains the foundation of social advertising in Switzerland. Facebook and Instagram cover every age group and region, reaching both local customers and national audiences, in B2C and parts of B2B. It is also the most technically comprehensive platform: targeting, formats, conversion measurement and automated bidding are far more advanced here than elsewhere. A single campaign can establish your brand, bring back hesitant visitors and drive sales, with precise tracking of what each stage delivers. For most businesses in French-speaking Switzerland, this is where the budget should be concentrated before considering anything else.

Methodology

From launch to controlled scaling

Scoping and review of the current setup
Analysis of your offer, margins and current customers before choosing any platform. If you already have an ad account, it is audited for campaign structure, conversion signal quality, performance by creative and spending that produced no return. Goals are set in cost per lead or sale, not reach.
Tracking and signal setup
Installation and verification of the Pixel, Conversions API and server-side events. This step determines the quality of the data sent to the algorithm, and therefore its ability to find the right people. An account with unreliable tracking will never reach its full potential.
Creative strategy
Defining several genuinely different angles rather than variations of the same visual: customer evidence, product demonstration, answering an objection or showing a real-life use case. Each angle is adapted to the formats platforms expect, especially vertical video, and designed to work without sound.
Campaign architecture and launch
A deliberately simple structure, with budgets concentrated rather than spread thinly, lets each campaign accumulate enough conversions to exit its learning phase. The launch is gradual, with close monitoring during the first few weeks.
Analysis and creative refresh
Weekly monitoring of ad frequency and creative fatigue, so assets are refreshed before performance drops. Successful angles are developed further; those that do not gain traction are stopped. Over time, this is the most important part of the work.
Controlled scaling
Once profitability is established, budgets increase in stages to avoid disrupting learning. Expansion into new formats, platforms or markets always starts with a defined test before wider rollout. Creative production keeps pace; otherwise, scaling simply accelerates fatigue.

Success Story

Practical strategies, measurable results

Social Ads

Nomad Tribe Swim

Bikini e-commerce store

Building awareness and customer acquisition through a seasonal campaign.

An initial awareness phase introduced the brand, then audiences built from those early interactions were used to retarget people with a real interest and generate sales.

+80%website traffic
+40%add-to-carts from Meta
CHF 35acquisition cost through retargeting

Discover Nomad Tribe Swim

The difference lies in the method, not the budget

With the same budget, account structure and fresh creative make the difference to acquisition cost.

Common approach

The same creative running for months
Detailed targeting options stacked out of habit
Decisions based on clicks and engagement
A pixel installed once and never checked
A budget doubled overnight

The LV Digital Marketing approach

Fresh creative angles before ad fatigue sets in
A structure adapted to how platforms work today
Decisions based on conversions and acquisition cost
Tracking checked regularly so the algorithm learns from accurate data
Budget increases in stages, once validated

5 ★ on Google

Client reviews

Trust is built through the work. It also comes through in their words. View all reviews on Google

« We have benefited from LV Digital's extensive experience and can only recommend them. What impressed us most was the diligence, transparency and honesty with which LV has handled, and continues to handle, our professional relationship. I am writing on behalf of the Nomad Tribe Swim intl. brand. »
Oriana PierazziNomad Tribe Swim intl.

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FAQ

The budget depends on your market, margin and target conversion volume. One point determines the minimum viable budget: the algorithm needs to accumulate enough conversions each week to calibrate. Below that threshold, campaigns remain unstable and the data cannot support reliable decisions. Planning therefore starts with a target cost per lead or sale, then defines the budget needed to achieve it, rather than the other way round.

It depends on who you want to reach and what you sell. For the vast majority of businesses in French-speaking Switzerland, Meta offers most of the potential. LinkedIn makes sense for high-value offers or those aimed at decision-makers. TikTok requires the ability to produce video regularly. Snapchat and Pinterest are only suitable in specific cases. The answer comes after analysing your offer, never before.

Social Media Ads

Your customers spend hours on social media. Be where they are looking and turn that attention into sales.

Quality signals to guide the algorithm

Meta Ads

Scoping and review of the current setup

Tracking and signal setup

Creative strategy

Campaign architecture and launch

Analysis and creative refresh

Controlled scaling